Women Automotive Network
Women Automotive Network is an international platform committed to supporting and empowering women in the automotive
industry.
About Women Automotive Network
Women Automotive Network is an international platform committed to supporting and empowering women in the automotive
industry.
Founded in 2019, the network boasts over 25,000 members and holds various events that feature high-profile speakers like Linda
Jackson, CEO of Peugeot, and Kylie Jimenez, Chief Diversity Officer at Toyota Motor Europe, among others.
Problem
Manual Lead Management: Leads from LinkedIn Ads had to be manually added to Zoho, their initial CRM.
No Automated Reminders: There were no automated systems in place to remind attendees about upcoming events.
Disorganized Ticket Handling: Multiple types of event tickets were being processed manually, leading to errors and inefficiencies.
Solution
Lead Management: We Automated the addition of new leads from LinkedIn Ads to their CRM using Zapier.
System Optimization: Ensured that each part of their tech stack was utilized optimally for their specific needs.
Result
No Missed Leads
Every lead from LinkedIn was
now automatically captured and categorized.
Increased Conversions
Automated reminders and timely messaging led to increased event attendance and customer satisfaction.
Operational Efficiency:
Team members were now free to focus on more important tasks, thanks to the automation of repetitive tasks.
Cost Savings:
The streamlined processes saved the company several hours per month and thousands of dollars per year.