IThinkIHaveACase.com - AI Legal Agent
AutomateMyBiz Revolutionizes Operations:
Achieves 20% Efficiency Boost and 30% conversion increase
About IThinkIHaveACase
IThinkIHaveACase.com is a platform created by LawByMike and Ugo Lord, two legal content creators with over 50 million followers. It connects individuals with legal questions to law firms, providing an easy way to find legal help online.
Despite high traffic from their social presence, the client struggled to convert visits into qualified leads due to an outdated contact form.
This revealed the need for a more efficient solution to improve engagement and capture lead information.
Tools used:
Challenges
- Low Lead Conversion Rate: Website visitors hesitated to complete a lengthy 20+ field contact form, leading to a high bounce rate and lost leads.
- Lack of Immediate Assistance: Visitors seeking legal help expected quick responses, but the form-based approach did not provide real-time guidance.
- Inadequate Lead Data: Without a conversational system, gathering meaningful data about prospects’ needs was difficult, resulting in ineffective follow-ups.
- Missed Opportunity for Personalization: The lack of tailored responses led to a less engaging user experience, causing potential clients to leave the website.
Objective
- Increase the lead capture rate by making the process more user-friendly.
- Provide immediate, personalized assistance to engage website visitors.
- Improve data quality for more effective follow-ups by the sales team.
- Create a scalable solution to manage an increasing volume of inquiries.
Approach
– Developed a Conversational AI Chatbot: Replaced the lengthy contact form with an AI chatbot that interacts with users in a friendly manner, capturing essential information effortlessly.
– Integrated Real-Time Response Capability: Enabled the chatbot to operate 24/7, providing immediate answers and escalating complex cases to the sales team when needed.
– Seamless CRM Integration: Synced the chatbot with ActiveCampaign to automate lead updates and follow-up processes, ensuring no leads were left behind.
Execution
- Designed and implemented the chatbot using BotPress with advanced GPT models.
- Configured the chatbot to qualify leads by asking targeted questions about the user’s legal needs.
- Integrated the chatbot with ActiveCampaign, allowing real-time updates to the CRM and connecting with JustCall for immediate follow-up calls when needed.
- Trained the sales team to use the new system effectively, ensuring smooth transitions from chatbot interactions to direct sales engagements.
AI Chatbot Interface:
The interface of the chatbot is featured on their website. Click here to see it live. https://ithinkihaveacase.com/
Chatbot Reporting Dashboard
AI Chatbot Backend 1
AI Chatbot Backend 2
AI Chatbot Backend 3
AI Chatbot Backend 4
AI Bot Knowledge Base Page:
This screenshot displays part of the Knowledge Base document we created to train the AI model to provide insightful answers to our prospects.
AI Chatbot to CRM Integration:
This screenshot shows the connection between the CRM and the AI Chatbot, which sends the data immediately after collecting their info.
Result
| Metrics | Before Implementation | After Implementation |
|---|---|---|
| Time Savings | The sales team spent over 20+ hours per week manually following up and qualifying leads | Automated lead capture and qualification saved 20+ hours per week, allowing the sales team to focus on high-priority leads |
| Operational Efficiency | Lead capture relied on a 20+ field static form, leading to slow responses and a 40% bounce rate | Real-time, conversational engagement with 24/7 support reduced bounce rates to 20%, enabling faster lead processing |
| Lead Management | 30% of leads were lost due to incomplete forms and lack of engagement | 50% increase in captured leads, with 99% lead retention through automated follow-ups |
| Conversion Rate | The conversion rate was 5-10% due to high bounce rates from the lengthy contact form | 10-20% increase in conversions through personalized chatbot interactions |
| Customer Satisfaction | Frustration with response times exceeding 2 hours and lack of guidance led to low satisfaction scores | Customer satisfaction improved by 40%, with response times reduced to less than 5 minutes thanks to the chatbot |
| Scalability | The system struggled to scale, requiring additional staff to manage every 50% increase in inquiries | The chatbot solution can handle up to 2x the previous inquiry volume without adding extra staff |
| Revenue Growth | Limited lead conversion led to missed revenue opportunities, resulting in stagnant monthly growth | 20% boost in monthly revenue due to increased lead conversions and improved engagement with qualified prospects |
No Missed Leads
30% Reduction in lost leads
Increased Conversions
20-30% increase in conversions
Operational Efficiency:
24/7 Support ensures 20% reduction in bounce rates
Customer Satisfaction:
Increase by 40% due to delay in response reduced to mere seconds
Testimonials
Don’t just put your blind faith in us.
See What Our Clients have to tell you,
“We’ve been getting more leads in the past 3 months than we have in the past 3 years”