Women Automotive Network
AutomateMyBiz Revolutionizes Operations:
Achieves 10x Efficiency Boost and 56% Event Success Increas
About Women Automotive Network
Women Automotive Network hosts a prominent summit for women in the automotive industry, providing opportunities to connect with top female personalities from companies such as Audio, BMW, and Toyota.
Founded in 2019, the network boasts over 25,000 members and holds various events that feature high-profile speakers.
Challenges
Women Automotive Network faced significant challenges with inefficient internal systems, manual tasks, a lack of marketing automation, and disorganized order handling, which impacted their ability to manage and expand events effectively.
Objective
The main objectives of the project were:
- Automate order fulfillment.
- Automate lead management.
- Optimize systems for operational efficiency.
Approach
– Order Fulfillment Automation: Created an automated connection between Shopify and ActiveCampaign, improving order processing efficiency and reducing the need for manual intervention by 90%.
– Automated Lead Management: Developed a robust automation system that processes leads and adds them to the CRM system immediately, reducing errors and increasing sales through immediate support.
– System Optimization for Efficiency: Implemented a high-level marketing automation strategy utilizing advanced email automation to welcome, nurture, and send appropriate reminders to ticket holders. This boosted efficiency and increased event success rates by 56%.
Execution
- Order Fulfillment Automation:
- Integrated Shopify with ActiveCampaign for seamless order processing.
- Reduced manual intervention by 90%, ensuring faster and more accurate fulfillment.
- Automated Lead Management:
- Developed an automation system for immediate lead processing.
- Ensured accurate and timely addition of leads to the CRM system.
- System Optimization for Efficiency:
- Implemented advanced email automation for welcome emails, nurturing, and reminders.
- Enhanced overall event management efficiency and success rates.
Automation Roadmap
ActiveCampaign CRM Dashboard
Ticket Sale Processing Automation on ActiveCampaign
2nd Ticket Sale Processing Automation on ActiveCampaign
3rd Ticket Sale Processing Automation on ActiveCampaign
4th Ticket Sale Processing Automation on ActiveCampaign
Attendee Email Sequence
LinkedIn to CRM Integration
Result
| Metrics | Before Implementation | After Implementation |
|---|---|---|
| Lead Capture | Manual lead capture, increasing the risk of missed leads. | Automated capture and categorization of every LinkedIn Ads-generated lead ensured a comprehensive and efficient process. |
| Conversions & Engagement | Manual reminders and messaging, potentially leading to lower event attendance. | Automated reminders and timely messaging contributed to a 20% increase in event attendance and heightened customer satisfaction. |
| Operational Efficiency | Team members engaged in repetitive tasks, limiting strategic focus. | Increased operational efficiency as team members could allocate their time to tasks demanding strategic attention, resulting in a 15% boost in productivity. |
| Cost Savings | Inefficient processes led to higher time and monetary costs. | Streamlined processes saved several hours per month and thousands of dollars annually, showcasing a 30% reduction in overall costs. |
No Missed Leads
Every lead from LinkedIn was
now automatically captured and categorized.
Increased Conversions
Automated reminders and timely messaging led to increased event attendance and customer satisfaction.
Operational Efficiency:
Team members were now free to focus on more important tasks, thanks to the automation of repetitive tasks.
Cost Savings:
The streamlined processes saved the company several hours per month and thousands of dollars per year.
Testimonials
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We used them on several projects and never had to look back for any task we assigned him.
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